Social Media Training

Effective Social Media Strategy and Powerful Tactics for Nonprofits and Foundations

Tuesday, August 24, 2010 
University of Denver
9am - 5pm


Social media is transforming how nonprofits do their work and relate to external audiences. Strategic use of social media allows organizations to reach new people and bring added value to social change work. An integrated social media strategy can help your organization spread your advocacy messages, attract new people, and increase awareness of your brand throughout the community.

Colorado nonprofits and funders - please join us for a one-day interactive social media strategy class and intensive mini-workshops. Led by social media expert, trainer and author, Beth Kanter along with a cadre of local media specialists, your organization will leave armed with many insights and practical tips to get powerful results. 


8:15-9:00 am     Registration and continental breakfast
(Governor's Ballroom, Driscoll University Center North)

9:00-9:30 am     Welcome and Program Overview (Governor's Ballroom, Driscoll University Center North)

9:30-10:45 am   Part I: Becoming a Networked Nonprofit: Principles of Effective Social Media Strategy

10:45-11:00 am   Break

11:00-12:30 pm Part II: Becoming a Networked Nonprofit: Principles of Effective Social Media Strategy -
This training game will help participants apply the principles of social media strategy  to their own needs and get an overview of a wide range of social media tools. This session will also help participants identify what specific questions they have for the afternoon tactical sessions. 

12:30-1:30 pm    Lunch, informal networking (Governor's Ballroom, Driscoll University Center North)

1:30-1:45 pm    Break / Transition time

1:45-2:45 pm
     Concurrent Breakout Sessions 1
(led by local experts - see session descriptions below) (Sturm Hall, various classrooms)

2:45-3:00 pm    Break / Transition time

3:00-4:00 pm
   Concurrent Breakout Sessions 2 (led by local experts - repeat of breakout session 1) (Sturm Hall, various classrooms)

4:15-5:00 pm   Closing, reflection (Governor's Ballroom, Driscoll University Center North)


(each attendee will have the option to attend two of the six sessions)

Actionable Listening and Engagement Techniques
Presented by Beth Kanter, CEO, Zoetica and author of "The Networked Nonprofit"

Actionable listening on social media channels means transforming a "river of noise" into insights that allow you to take action. That is, you gain insight, can make a decision, or do something. Listening can help your organization craft conversation starters, figure out how to best start engaging, identify social content that you can incorporate into your content strategy, identify influencers who you can transform into brand ambassadors, or address a potential crisis early in the game. This session will cover tools and techniques for listening and engaging.  

Twitter for Nonprofits 
Presented by Ted Fickes, Electronic Communications Manager, The Wilderness Society

Twitter can drive word of mouth to supercharge your advocacy and marketing efforts. But integrating Twitter into your communications strategy requires a thoughtful approach. This session will cover setting up your Twitter presence, what to tweet, building up and engaging your following, and metrics for success. 

Storytelling 2.0: Art of Blogging 
Presented by Jen Caltrider and Alan Franklin, ProgressNow Colorado

Blogging has been around for a long time and many nonprofits are discovering the value of having regulsarly updated content. Blogs can be particularly valuable in managing an integrated strategy to reuse content across different channels. This session will cover best practices for planning and implementing a state of the art nonprofit blog with limited resources.  

Storytelling 2.0: Digital Storytelling for Outreach, Education & Advocacy 
Presented by Daniel Weinshenker, Rocky Mountain/Midwest Region Director, Center for Digital Storytelling

Capture the stories of your organization and the people it serves in a format that engages audiences at a high level while building capacity and putting the control of the stories in the hands of the storytellers. Using community based participitory media facilitation, some easy video editing skills, and simple web/blod broadcast methods, your organization can share its story far and wide. This session will cover the basics of making digital stories and case studies of how impactful the use of digital stories are. 

Facebook for Nonprofits: Pages, Events, Apps and More 
Presented by Mark Marosits and Andrea Hill, Worldways Social Marketing

This session will teach you the best practices for the ultimate nonprofit fan page. How to design, recruit fans, drive offline actions, content strategies, and measurement techniques. The session will also cover how to use events, and selected apps to drive engagement. 

Social Media 101 
Presented by Ramonna Tooley and Jim Licko, GroundFloor Media 

Haven't dipped your toes into the social media waters? Is your head exploding from the morning session? This is the session for you. The session will discuss why social media is important to consider, explain and show some of the tools, and share some easy ways to get started. There will be plenty of time for questions. 




Abel Wurmnest
Program & Member Services Manager
Colorado Association of Funders